My mother always said, “You only get one chance to make a good first impression”. That is absolutely true in business if you want your business taken seriously. As a marketing consultant firm, one of the things I do on a routine basis is evaluate the content of a business’ website and its marketing collateral. In evaluating these materials, the one thing that creates the greatest difficulty for some businesses is writing. One of the ways you can damage your professional image is through poorly written collateral and content. It can be particularly harmful if that collateral is a press release meant to bring buzz to your business. The last thing a business needs it to send out a press release that is poorly written and full of grammatical errors. I recently came across this article on Inc.com on How to Write a Press Release.
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AuthorPaul B. Davis, MBA Archives
March 2020
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